"Accordingly, we may not be able to achieve or maintain profitability, and we may incur significant losses for the foreseeable future. "Our expansion efforts may prove more expensive than we anticipate, and we may not succeed in increasing our revenue and margins sufficiently to offset these higher expenses," the document said. Blue Apron, founded in 2012, noted several risks, including the high cost of acquiring and retaining customers, changing consumer preferences and the possibility that it may never post a profit. The S-1 filing from Blue Apron is among the first to give a detailed look at the financials of the much-hyped meal delivery company and the challenges that players in the ultra-competitive sector face to fend of competitors and grow their businesses.
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